From Burnout to Balance Through My Business
At 28, I woke up and realized I couldn’t get out of bed. Not because I was lazy, but because my work was crushing me and I’d reached full burnout…
I was living on autopilot. Dragging myself through days. And dreaming of escaping to a better life.
It took me a long time to recognize that the way through burnout wasn't pushing harder.
It was to choose a different path. To stop grinding and find a better way to work and live.
Thankfully, that breakdown became my breakthrough.
I moved to Australia and took a year off work to recharge. That time gave me the space to rethink everything, to design my ideal life, and rebuild my career around it.
When I finally broke free and made the changes I was craving, my life improved in every way.
Within 8 months
+ I doubled my income while working less.
+ My mental and physical health improved dramatically.
+ I created the time and freedom to enjoy my life every day.
What I learned through that experience changed everything.
I learned that true wealth isn’t just more money in the bank.
It’s having the time, freedom, and control to live the life you want TODAY without grinding long hours for it.
It’s growing a business that lets me wake up without an alarm, take Fridays off, and finish work early to enjoy my life.
Jordan Tait - Business Coach for Service Business Owners
Today, that’s my Mission:
To help business owners escape the grind and build a business that improves their life instead of consuming it.
Over the last 10 years, I’ve coached more than 300 businesses from 6 to 7 figures. Somewhere along the way, many entrepreneurs end up unintentionally trading their freedom for growth. The business gets bigger, but their life gets smaller. They find themselves successful on the outside, but stretched thin and stressed on the inside. But the good news is it doesn’t have to be that way.
Through my coaching at The Intentional Business, I help owners simplify their operations, increase profit, and reclaim their time so they can grow sustainably without losing what matters most. My clients learn how to work on their business instead of being trapped in it. They earn more, work less, and finally have the space to enjoy the life they’ve been working so hard to create.
Because I believe having a successful business and living an amazing life aren’t opposing goals. They deeply support each other when done right.
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I started my first business as a painter with no training or guidance when I was 21 and at University. I loved the freedom and independence of being my own boss but struggled with the uncertainty and challenges of leading a business.
I structured my business to provide my ideal lifestyle at the time. I worked 8 months a year and traveled the world for the other 4 with the money I’d saved. I was fortunate to experience 40 countries over 4 life-changing years. It was an incredible time in my life!
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My career took off when I became a Business Coach and Trainer for WOW 1 DAY PAINTING. The amazing team there helped rapidly develop my business knowledge. I consider it my real-world MBA!
Over 4 years, I trained and coached 35 new painting Franchises across North America to an average of $400,000+ revenue in their first 12 months.
Supporting people’s growth through coaching became my passion. It gave me an intimate understanding of the challenges, mistakes, and wins that owners experience while growing a 7-figure business.
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Unfortunately, 4 years of constant business travel took its toll on my mental and physical health. I burned out and struggled with severe insomnia for months before finally quitting.
It was one of the hardest experiences in my life but it pushed me change and find a different path.
I simplified my life and moved to Australia for a year with my partner Maddie to recharge, explore, and enjoy the best year of our lives! That trip provided the opportunity to redesign my ideal life and career.
Check out this podcast episode to hear the full story!
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My next opportunity arrived serendipitously while I was camping on the coast of the Great Barrier Reef. I partnered with 2 former colleagues to become an Owner and Management Consultant in Trailblaze Partners.
Over the next 3 years, I supported hundreds of businesses - from small startups to franchises and major corporations - in solving their biggest challenges. We helped companies grow through leadership development, people (recruiting & retention), and culture.
I also worked as a fractional CEO during this time, leading the multimillion-dollar growth of a home service franchisor. I loved leading the team and growth strategy.
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I started The Intentional Business when I realized I was less passionate about consulting and wanted to refocus on coaching Small Business Owners.
I set out to solve the biggest problem I’ve seen Owners struggle with. Which is getting trapped working more hours than they want to and losing their freedom as their business grows.
The work I do now is the culmination of everything I’ve learned about growing a successful business while also enjoying your life to the fullest!
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Today I live in a beautiful coastal town called Gibsons on the Sunshine Coast in BC, where my happy place is the beach.
I’m fortunate to live with the love of my life, work the hours I choose, and prioritize my relationships and health above all else.
I’m passionate about travel, both internationally and locally in my converted camper bus Fleetwood.
MY EXPERIENCE
I Work With
Solopreneurs and Service Business Owners (Marketers, Coaches, Consultants, Trades, etc.) who are tired of choosing between growth and sanity. They know success without fulfillment isn't real success. But they don't know how to build a business that delivers both.
I help them build a business that serves their life by providing a rewarding income, time freedom, and peace of mind.
My clients reclaim 10+ hours per week while quickly growing revenue and profit. Because the most ambitious thing you can do isn't to hustle harder. It’s building a business that thrives without destroying you in the process.